LatinCannes: Creative Effectiveness.

Creative Effectiveness fue una de las categorías en la que menos piezas inscritas hubo en la pasada edición de Cannes Lions, pero aun así hubo piezas latinoamericanas que fueron ganadoras, de un león de plata para Ogilvy & Mather Brasil por lo hecho para GRAACC y un león de bronce para Leo Burnett Tailo Made por lo hecho para ABTO.

Ogilvy & Mather Brasil:

Advertising Agency: Ogilvy & Mather, Brazil
Creative Director: Anselmo Ramos
Executive Creative Directors: Roberto Fernandez, Paco Conde
Creative Directors: Fabio Seidl, Marcos Ribeiro
Copywriters: Carolina Saraiva, Camila Kintzel
Art Directors: Fabio Natan, Fernando Passos
Visual designers: Rodrigo Lima, Nasser Said
Motion: Tulio Inoue, Thiago Bancaro, Guilherme Todorov, Deydson Rocha
Project managers: Sabrina Ramiles, Giselle Tavares
Content managers: Isabelle de Paula Lima, Juliana Ohashi
Planner: João Vicente
Account: Ana Mahfuz, Luiza Proença
Producers: Fabiano Beraldo, Marina Dodi, Cecilia Taioli
Media: Betânia Aragão, Henrique Camargo, Dante Menichelli, Paula Frazão
Front: Hugo Vasconcelos, Daniel Souza, Felipe Silva, Claudenildo Felis
Back: João Guilherme
QA: Luiz Queiroz, Gabriela Oliveira, Jameson Oliveira

Leo Burnett Tailor Made:

Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Marcelo Rizerio
Copywriter: Christian Fontana
Accounts: Pablo Arteaga, Ricardo Forli, Junior Bottura, Luisa Prado, Carolina Younis
Media: Fernando Sales, Daniela Franco, André Massuda, Bruno Buosi
Planners: Marcello Magalhães, Tiago Lara
Agency Producers: Celso Groba, Rafael Messias, Stella Violla
Editors: Paulo Staliano, Gregorio Szalontai, Weliton Nascimento, Christian Balzano
Event Producer: Toninho Ciampolini